Understanding the antecedents of consumers' attitudes towards doggy bags in restaurants: Concern about food waste, culture, norms and emotions

详细信息    查看全文

• 作者：Lucie Sirieix^a ; ^{lucie.sirieix@supagro.fr} ; Jan Lá ; la^b ; ¹ ; ^{jan.lala@outlook.com} ; Klá ; ra Kocmanová ; ^b ; ² ; ^{kocman.klara@gmail.com}
• 关键词：Food waste ; Restaurants ; Social norms ; Emotions ; Behavioral intentions
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：34
• 期：Complete
• 页码：153-158
• 全文大小：227 K
• 卷排序：34

文摘

Based on a qualitative study with 20 respondents in France and 20 respondents from the Czech Republic, this study aims to better understand how consumers’ concern about food waste, culture, social norms and emotions contribute to consumers’ attitudes and behaviors related to doggy bags. Results highlight a double paradox between conflicting norms and emotions: personal norms encourage not to waste while salient social norms encourage leaving leftovers; asking for a doggy bag generates immediate shame while leaving leftovers produces anticipated regret and guilt. Finally, the study sheds light on obstacles to overcome for the adoption of this social innovation.