Interaction between channel strategy and store brand decisions
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- 作者：Yannan Jina ; jin.yannan@sufe.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Xiaole Wu ; b ; wuxiaole@fudan.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Qiying Hub ; qyhu@fudan.edu.cn" class="auth_mail" title="E-mail the corresponding author
- 关键词：Store brand ; Channel strategy ; Pricing flexibility
- 刊名：European Journal of Operational Research
- 出版年：2017
- 出版时间：1 February 2017
- 年：2017
- 卷：256
- 期：3
- 页码：911-923
- 全文大小：1325 K
文摘
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We consider two price schemes depending on manufacturer’s pricing flexibility.
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The firms’ strategic interactions differ significantly under the two price schemes.
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Fewer retailer may introduce a store brand as store brand becomes more competitive.
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Retailer may even decrease the price of the increasingly competitive store brand.
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Manufacturer’s pricing flexibility never brings more profit for it.