The Strategic Impact of CSR Consumer-company Alignment

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• 作者：Tamara Menichini ; Francesco Rosati
• 关键词：Consumer-Company fit ; Corporate Social Responsibility ; Stakeholder Orientation ; Global Reporting Initiative
• 刊名：Procedia - Social and Behavioral Sciences
• 出版年：8 January, 2014
• 年：2014
• 卷：109
• 期：Complete
• 页码：360-364
• 全文大小：187 K

文摘

The impacts of businesses on both environment and societies urge consumers to reflect on the sustainability of the current business approaches, and push them toward a greater environmental and social responsibility. Therefore, in order to establish a long-lasting relationship with their consumers, companies have to interpret and manage such increasing consumer awareness and, consequently, align their business activities to it. Following this lead, we propose a methodology for assessing the fit among Corporate Social Responsibility (CSR) commitment, as disclosed by a company in its Sustainability Report, and consumer demands and perceptions about its social and environmental performance.