Norm theory and the action-effect: The role of social norms in regret following action and inaction
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文摘
Four experiments investigated the impact of social norms over the action-effect. Social norms affected perceived regret following action versus inaction. Action was regretted more than inaction when social norms were for inaction. The effect was significantly weakened or completely reversed for inaction norms. Findings support norm theory arguments for role of normality in the action-effect.

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