Understanding the relationship between green approach and marketing innovations tools in the wine sector

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• 作者：Mariantonietta Fiore^a ; ^{mariantonietta.fiore@unifg.it} ; Raffaele Silvestri^b ; ^{raffaele.silvestri@uniba.it} ; Francesco Contò ; ^a ; ^{francesco.conto@unifg.it} ; Giustina Pellegrini^a ; ^{giustina.pellegrini@unifg.it}
• 关键词：Sustainability ; Green orientation ; Marketing innovation ; Wine sector ; Apulia region
• 刊名：Journal of Cleaner Production
• 出版年：2017
• 出版时间：20 January 2017
• 年：2017
• 卷：142
• 期：part_P4
• 页码：4085-4091
• 全文大小：424 K
• 卷排序：142

文摘

Orientation-to-sustainability were related to green marketing innovations. Consumer purchasing and firms orientation were analyzed. 280 wineries in Apulia region (in South Italy) were sampled. Correlation analysis was performed considering a set of specific variables. Study contributed to communication between the business and the final consumer.