Applying uses and gratifications theory and social influence processes to understand students' pervasive adoption of social networking sites: Perspectives from the Americas
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- 作者：Princely Ifinedo ; princely_ifinedo@cbu.ca" class="auth_mail" title="E-mail the corresponding author ; pifinedo@gmail.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Technology adoption ; Pervasive adoption ; Embedment ; Embracement ; Social networking sites ; Social influence processes ; Uses and gratifications theory ; National culture
- 刊名：International Journal of Information Management
- 出版年：2016
- 出版时间：April 2016
- 年：2016
- 卷：36
- 期：2
- 页码：192-206
- 全文大小：1244 K
文摘
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The social influence processes of internalization and identification have positive impacts on students' pervasive adoption of social networking sites (SNSs).
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The needs for self-discovery and entertainment value have positive impacts on students' pervasive adoption of SNSs.
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The needs for social enhancement and maintaining interpersonal connectivity have positive impacts on students' pervasive adoption of SNSs.
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The factor of individualism–collectivism has a positive impact on the pervasive adoption of SNSs, such that greater levels of engagement were observed for students from more individualistic cultures.