What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts
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- 作者：Siné ; McDougalla ; smcdougall@bournemouth.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Irene Reppab ; i.reppa@swansea.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Jozef Kulika ; Alisdair Taylora ; 1
- 关键词：Icons ; Processing fluency ; User experience ; Aesthetics ; Appeal
- 刊名：Applied Ergonomics
- 出版年：2016
- 出版时间：July 2016
- 年：2016
- 卷：55
- 期：Complete
- 页码：156-172
- 全文大小：1538 K
文摘
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Ease of processing is a heuristic determining preferences in a wide range of tasks.
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Ease of processing affected appeal evaluations for icons.
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Icons which were easier to find and identify were evaluated more positively.
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Appeal evaluations mirrored patterns of performance; both depend on processing ease.
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Ease of processing heuristics may explain relationships observed between usability and appeal.