The influence of online information on investing decisions of reward-based crowdfunding

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• 作者：Sheng Bi ; ^{bsustc@mail.ustc.edu.cn} (Doctoral student) ; Zhiying Liu ^{liuzhiy@ustc.edu.cn} ; Khalid Usman ^{khalid@mail.ustc.edu.cn} (Doctoral student)
• 关键词：Crowdfunding ; Online investment behavior ; Elaboration likelihood model ; Investment decision
• 刊名：Journal of Business Research
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：71
• 期：Complete
• 页码：10-18
• 全文大小：381 K
• 卷排序：71

文摘

This study is one of the first to introduce the elaboration likelihood model to the crowdfunding literature. Compare two routes (the central route and the peripheral route), which have higher influence on the investment decisions. Examine the role of electronic word of mouth in the crowdfunding context. Demonstrate that project or product type has an important moderating impact in crowdfunding investment context.