Winner does not take all: Selective attention and local bias in platform-based markets

详细信息    查看全文

• 作者：Pontus Huotari ; M.Sc. (Tech.)^a ; ^{pontus.huotari@lut.fi}Author Vitae ; Kati Jä ; rvi ; D.Sc. (Tech.)^b ; ^{kjarvi@hanken.fi}Author Vitae ; Samuli Kortelainen ; D.Sc. (Tech.)^a ; ^{samuli.kortelainen@lut.fi}Author Vitae ; Jukka Huhtamä ; ki ; M.Sc. (Tech.)^c ; ^{jukka.huhtamaki@tut.fi}Author Vitae
• 关键词：Adoption behavior ; Agent-based modeling ; Complementarities ; Network effects ; Platform competition ; Simulation
• 刊名：Technological Forecasting and Social Change
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：114
• 期：Complete
• 页码：313-326
• 全文大小：1180 K
• 卷排序：114

文摘

Agent-based simulation is used to examine competition between PS3 and Xbox 360. The prevailing winner-take-all argument is questioned. An alternative assumptions ground is developed to explain competitive outcomes. Selective attention and local bias of consumers explain platform market sharing. Installed base and pricing advantages of platforms are found to be unsustainable.