Understanding medical tourists: Word-of-mouth and viral marketing as potent marketing tools

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• 作者：Eugene Yeoh ; Khalifah Othman ; Halim Ahmad
• 关键词：Medical tourism ; Healthcare strategy ; Demographics ; Malaysia
• 刊名：Tourism Management
• 出版年：2013
• 出版时间：February, 2013
• 年：2013
• 卷：34
• 期：Complete
• 页码：196-201
• 全文大小：214 K

文摘

The medical tourism industry in Malaysia has grown drastically over the past ten years. This research seeks to determine the demographics of the medical tourists that are visiting Malaysia for various medical treatments. A nationwide questionnaire survey was carried out amongst outpatient medical tourists from medical tourism certified hospitals. The results indicated that majority of the tourists were repeat tourists from Indonesia and most of these outpatient patients spend about seven days in Malaysia with at least one companion. The results also revealed that most of the tourists were influenced by friends, family, relatives and doctor's referral.