Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services

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• 作者：Vincent Cheow Sern Yeo ^{cheowsern@hotmail.com} ; See-Kwong Goh ^{SeeKwong.Goh@taylors.edu.my} ; Sajad Rezaei ; ^{mmg.sajad@gmail.com} ; ^{Sajad.Rezaei@taylors.edu.my}
• 关键词：Convenience motivation ; Post-usage usefulness ; Hedonic motivation ; Price saving orientation ; Time saving orientation ; Prior online purchase experience ; Behavioral intention towards online food delivery (OFD) services
• 刊名：Journal of Retailing and Consumer Services
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：35
• 期：Complete
• 页码：150-162
• 全文大小：616 K
• 卷排序：35

文摘

Prior research has mostly examined consumer attitudes toward online services/retailing in general and a few researchers have addressed consumer experiences with online food delivery (OFD) services. The purpose of this study is to examine the structural relationship between convenience motivation, post-usage usefulness, hedonic motivation, price saving orientation, time saving orientation, prior online purchase experience, consumer attitude and behavioral intention towards OFD services. The study proposes an integrative theoretical research model based on the Contingency Framework and Extended Model of IT Continuance. 224 valid questionnaires were collected to empirically test the research model using the partial least square (PLS) path modeling approach. The results imply that the proposed hypotheses were supported, except for the relationship between prior online purchase experience and post-usage usefulness. Practical implications and limitations are discussed.