The first general method for synthesizing in one-pot the pharmacophore 2-aryl-4-aryloxyquinolines. A metal- and ligand-free procedure for the formation of a CO bond yielding functionalized quinolines. A totally, regio- and chemoselective O-arylation procedure for the functionalization of quinolines. The use of non symmetrical bisaryliodonium salts expending only PhI as organic byproduct.