Green attributes converged within multifunctional technology products
详细信息 查看全文
- 作者：Emí ; lio José ; Montero Arruda Filhoa ; b ; emilio.arruda@unama.br" class="auth_mail" title="E-mail the corresponding author ; emilio.arruda@fumec.br" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Eliane Pereira Zamith Britoc ; eliane.brito@fgv.br" class="auth_mail" title="E-mail the corresponding author ; elianezbrito@gmail.com" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Green value ; Hedonism ; Utilitarianism ; Purchase intention ; Technology convergence
- 刊名：Telematics and Informatics
- 出版年：2017
- 出版时间：February 2017
- 年：2017
- 卷：34
- 期：1
- 页码：79-90
- 全文大小：538 K
文摘
- •
We analyze the convergence of green attributes in multifunctional tech-products.
- •
It is important how convergence influences consumers’ purchase intentions.
- •
A 2 × 2 × 2 experiment was developed concerning convergence and green predisposition.
- •
Consumers’ values focus on fashion, social status, differentiation from other users.
- •
Purchase intention increases to multi-attribute convergence and the green attribute.