Research on Influencing Factors of Salespeople's Empowerment Readiness in Green Energy Enterprise
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- 作者：Yuan Dong ; Xiaohui Liu
- 关键词：Green Energy Enterprise ; Empowerment Readiness ; Influencing Factors ; Salespeople
- 刊名：Physics Procedia
- 出版年：2012
- 出版时间：2012
- 年：2012
- 卷：24
- 期：part_PA
- 页码：633-639
- 全文大小：369 K
文摘
As market competition in green energy enterprises continues to intensify, marketing activities are enlarging and customer demand is increasingly growing and diversifying. More and more green energy enterprises have empowered their own salespeople. And managers in green energy enterprises are more concerned with the issues which employees suit to be empowered and which factors will influence employee empowerment readiness. This paper proposes the definition of salespeople's empowerment readiness, analyzes influencing factors of salespeople's empowerment readiness, discusses the effect mechanism of influencing factors of salespeople's empowerment readiness, finally, and puts forward some suggestions to enhance salespeople's empowerment readiness from the perspective of human resource management practice.