A choice experiment to compare preferences for rice in Thailand and Japan: The impact of origin, sustainability, and taste

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• 作者：Keiko Aoki^a ; ^{k-aoki@ynu.ac.jp} ; Kenju Akai^b ; ^{akai@css.t.u-tokyo.ac.jp} ; Kiyokazu Ujiie^c ; ^{ujiie.kiyokazu.gf@u.tsukuba.ac.jp}
• 关键词：Rice ; Choice experiment ; Fair trade ; Organic ; Country of origin ; Taste
• 刊名：Food Quality and Preference
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：56
• 期：part_PB
• 页码：274-284
• 全文大小：477 K
• 卷排序：56

文摘

This study investigates differences in rice preferences between Japan and Thailand. A choice experiment is employed with five attributes—country of origin, fair trade label, cultivation method, taste, and price. Japanese people prefer organic rice and dislike US rice more than Thai people do. Thai people prefer fair trade more than Japanese people do. After joining the TPP, Thailand could accept cheaper US rice unlike Japanese.