Social network analysis in tourism services distribution channels
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- 作者：Mai T.T. Trana ; t.tran45@postgrad.curtin.edu.au" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Ananda S. Jeevab ; anandajeeva@ucsiuniversity.edu.my" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae ; Zahra Pourabedinc ; zahra@ucsiuniversity.edu.my" class="auth_mail" title="E-mail the corresponding authorAuthor Vitae
- 关键词：Tourism distribution network ; Network analysis ; Case study ; ORA
- 刊名：Tourism Management Perspectives
- 出版年：2016
- 出版时间：April 2016
- 年：2016
- 卷：18
- 期：Complete
- 页码：59-67
- 全文大小：1056 K
文摘
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Application of social network analysis is still new in tourism services distribution channels research.
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The application of Organizational Risk Analysis software is believed to be the first in tourism.
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The results show the network communications pattern between tour operators and travel agencies.
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The ORA software shows the intensity of cooperation and cohesion of the network dynamics.