This apple is too ugly for me!: Consumer preferences for suboptimal food products in the supermarket and at home

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• 作者：Ilona E. de Hooge^a ; ^{ilona.dehooge@wur.nl} ; Marije Oostindjer^b ; Jessica Aschemann-Witzel^c ; Anne Normann^d ; Simone Mueller Loose^e ; ^f ; Valé ; rie Lengard Almli^g
• 关键词：Food waste ; Imperfect foods ; Suboptimal products ; Consumer choice ; Households ; Retail
• 刊名：Food Quality and Preference
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：56
• 期：part_PA
• 页码：80-92
• 全文大小：1076 K
• 卷排序：56

文摘

Consumer choices of suboptimal foods depend on the setting (supermarket or home). Consumer choices of suboptimal foods depend on the type of sub-optimality. Across settings and types of sub-optimality, consumers prefer the optimal product. Consumers will buy suboptimal products when given a discount that fits the sub-optimality. Age, personality, and individual-waste aspects influence consumer choices of suboptimal foods.