An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors

详细信息    查看全文

• 作者：Supavich (Fone) Pengnate^a ; ^{fone.pengnate@ndsu.edu} ; Rathindra Sarathy^b ; ^{rathin.sarathy@okstate.edu}
• 关键词：Initial trust ; Unfamiliar website ; Website design ; Emotional design ; Website visual appeal ; Website usability ; Gender effects
• 刊名：Computers in Human Behavior
• 出版年：2017
• 出版时间：February 2017
• 年：2017
• 卷：67
• 期：Complete
• 页码：49-60
• 全文大小：1265 K
• 卷排序：67

文摘

Empirical study examining effects of web features on trust in unfamiliar vendors. Combining theories from both the HCI and IS domains. Visual appeal is an important determinant of trust in the unfamiliar vendor context. Gender effect: Visual appeal is more important to female than male in forming trust. The results are different from prior studies that dealt primarily with familiar websites.