Does the shape of a cup influence coffee taste expectations? A cross-cultural, online study

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• 作者：George Van Doorn^a ; ^{george.vandoorn@federation.edu.au} ; Andy Woods^b ; Carmel A. Levitan^c ; Xiaoang Wan^d ; Carlos Velasco^b ; ^e ; Cesar Bernal-Torres^f ; Charles Spence^b
• 关键词：Coffee ; Shape ; Mugs ; Taste expectations ; Cross-cultural ; Online
• 刊名：Food Quality and Preference
• 出版年：2017
• 出版时间：March 2017
• 年：2017
• 卷：56
• 期：part_PA
• 页码：201-211
• 全文大小：1036 K
• 卷排序：56

文摘

Shape-taste expectations elicited by pictures of mugs were examined. The relevant research about crossmodal associations is highlighted and reviewed. The width and height of the mugs was shown to be important. Findings highlight the complex nature of shape-flavour interactions.