Effects of standardization and innovation on mass customization: An empirical investigation
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- 作者：Zhiqiang Wanga ; bmzqwang@scut.edu.cn" class="auth_mail" title="E-mail the corresponding author ; Min Zhangb ; M.Zhang1@uea.ac.uk" class="auth_mail" title="E-mail the corresponding author ; Hongyi Sunc ; mehsun@cityu.edu.hk" class="auth_mail" title="E-mail the corresponding author ; Guilong Zhua ; zhugl01@163.com" class="auth_mail" title="E-mail the corresponding author
- 关键词：Standardization ; Innovation ; Mass customization capability ; Delivery speed
- 刊名：Technovation
- 出版年：2016
- 出版时间：February-March 2016
- 年：2016
- 卷：48-49
- 期：Complete
- 页码：79-86
- 全文大小：558 K
文摘
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We investigated the roles of standardization and innovation in mass customization.
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We examined the model using a large sample of manufacturers in China.
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Standardization and innovation improve performance indirectly through MC capability.
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Standardization and innovation are complementary in enhancing MC capability.