An in-line technique involving focused beam reflectance measurement (FBRM) for control of crystal product qualityin unseeded systems is proposed. The method consists of nucleation detection followed by a holding time to internally generateseeds through primary nucleation and then controlled conditioning of these seeds using FBRM measurement of the particle sizedistribution (PSD). The technique has been successfully implemented for the cooling crystallization of glycine and paracetamol inwater. Results showed that the crystal product consistency using our technique was comparable to that of externally seededcrystallizations.