High-resolution electronic spectroscopy experiments on several substituted benzenes in the gas phasehave revealed a remarkable sensitivity of the orientation of the S
1-S
0 transition moment (TM) in the molecularframe to the conformation of the attached group. Here, we explore the origins of this effect by performing abinitio calculations on five conformationally flexible benzenes (toluene, ethylbenzene,
n-propylbenzene,2-phenethyl alcohol, and 3-phenylpropionic acid) using the configuration interaction singles method (6-31G*basis set). Comparisons of the theoretical predictions with the experimentally determined parameters showthat there are two principal sources of the observed sensitivity: a "through-bond" effect caused by rotation ofthe substituent about the bond connecting it to the ring, which breaks the
Cs symmetry of the parent molecule,and a "through-space" effect, apparently caused by interactions of the side chain orbitals with the
orbitalsof the ring. "Purely electrostatic" interactions between the ring and the tail, while significant in some cases,result in TM orientations that do not agree with experiment. All three types of interactions produce mixingsof the ring
* orbitals, which in turn can lead to
1L
a/
1L
b excited electronic state mixing in the isolated molecule.Possible photochemical and photophysical consequences of this effect are discussed.