-Amyloid (A) binding affinities and specificities for six bis-styrylbenzenes with multiple magneticallyequivalent fluorine atoms in the form of a tetrafluorophenyl core or symmetrical trifluoromethyl andtrifluoromethoxy groups were determined by means of fluorescence titrations with amyloid peptide A1-40and a novel in vitro fluorescence-based assay using APP/PS1 transgenic mouse brain sections. Bis-styrylbenzenes with a tetrafluorophenyl core had increased A binding affinities compared to theirmonofluorophenyl or phenyl counterparts. Bis-styrylbenzenes with carboxylic acid functional groups hadlower A binding affinities than their neutral counterparts. Selected bis-styrylbenzenes were demonstratedto have good blood-brain barrier penetration capabilities. These data extend the SAR of bis-styrylbenzeneA binding and provide direction for the development of a noninvasive probe for early detection ofAlzheimer's disease using 19F MRI.