A combined experimental and t
heoretical study is conducted on a series of model compounds in order toassess t
he combined role of branc
hing and c
harge symmetry on absorption, p
hotoluminescence, and two-p
hoton absorption (TPA) properties. T
he main issue of t
his study is to examine
how branc
hing of
quadrupolarc
homop
hores can lead to different consequences as compared to branc
hing of dipolar c
hromop
hores. Hence,t
hree structurally related
![](/images/gifc<font color=)
hars/pi.gif" BORDER=0 >-conjugated quadrupolar c
hromop
hores symmetrically substituted wit
h donor endgroups and one branc
hed structure built from t
he assembly of t
hree quadrupolar branc
hes
via a commondonor moiety are used as model compounds. T
heir p
hotop
hysical properties are studied using UV-
visspectroscopy, and t
he TPA spectra are determined t
hroug
h two-p
hoton excited fluorescence experiments usingfemtosecond pulses in t
he 500-1000 nm range. Experimental studies are complemented by t
heoreticalcalculations. T
he applied t
heoretical met
hodology is based on time-dependent density functional t
heory, t
heFrenkel exciton model, and analysis in terms of t
he natural transition orbitals of rele
vant electronic states.T
heory re
veals t
hat a symmetrical intramolecular c
harge transfer from t
he terminal donating groups to t
hemiddle of t
he molecule takes place in all quadrupolar c
hromop
hores upon p
hotoexcitation. In contrast, branc
hing
via a central electron-donating trip
henylamine moiety breaks t
he quadrupolar symmetry of t
he branc
hes.Consequently, all Frank-Condon excited states
ha
ve significant asymmetric multidimensional c
harge-transferc
haracter upon excitation. Subsequent
vibrational relaxation of t
he branc
hed c
hromop
hore in t
he excited stateleads to a localization of t
he excitation and fluorescence stemming from a single branc
h. As opposed to w
hatwas earlier obser
ved w
hen dipolar c
hromop
hores are branc
hed
via t
he same common electron-donating moiety,we find only a slig
ht en
hancement of t
he
maximum TPA response of t
he branc
hed compound wit
h respect toan additi
ve contribution of its quadrupolar branc
hes. In contrast, substantial modifications of t
he spectrals
hape are obser
ved. T
his is attributed to t
he subtle interplay of interbranc
h electronic coupling and asymmetrycaused by branc
hing.