Chiral N-heterocyclic carbene ligands were electronically and sterically tuned to improve 纬-selectivity in copper(I)-catalyzed asymmetric allylic arylation of aliphatic allylic bromides with several aryl Grignard reagents. High 纬-selectivity was realized when either the aryl group of the Grignard reagent or the aryl group on the N-substituent of the carbene ligand was electron-deficient or when either the carbene ligand or allylic bromide was bulky. The results indicated that electron deficiency and steric hindrance of the initially formed 蟽-allyl copper intermediate enhance the rate of the reductive elimination to give 纬-products as major isomers.