In electrochemical oxidations, the second oxidation potential of phenylenediamines (PD) varies because of hydrogen-bonding formation for PD<sup>+鈥?/sup> with pyridines. A linear relationship was obtained for the potential shift as a function of pK<sub>asub> of the protonated pyridines and potential inversion could be observed. The oxidized PD<sup>+鈥?/sup> could also form hydrogen bonding with alcohols and the shift of potential exhibits a different pattern.