Qualitative process evaluation of an Australian alcohol media literacy study: recommendations for designing culturally responsive school-based programs

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• 作者：Chloe S. Gordon ; Lisa K. Kervin ; Sandra C. Jones ; Steven J. Howard
• 关键词：Process evaluation ; Alcohol ; Media literacy ; Cultural context ; School ; Australia ; Children
• 刊名：BMC Public Health
• 出版年：2017
• 出版时间：December 2017
• 年：2017
• 卷：17
• 期：1
• 全文大小：441KB
• 刊物主题：Public Health; Medicine/Public Health, general; Epidemiology; Environmental Health; Biostatistics; Vaccine;
• 出版者：BioMed Central
• ISSN：1471-2458
• 卷排序：17

文摘

BackgroundAlcohol media literacy programs seek to mitigate the potentially harmful effects of alcohol advertising on children’s drinking intentions and behaviours through equipping them with skills to challenge media messages. In order for such programs to be effective, the teaching and learning experiences must be tailored to their specific cultural context. Media in the Spotlight is an alcohol media literacy program aimed at 9 to 12 year old Australian children. This study evaluates the process and implementation of the program, outlining the factors that facilitated and inhibited implementation. From this evaluation, a pedagogical framework has been developed for health professionals implementing culturally responsive programs in school settings.