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作者单位:Wee-Kek Tan (15) Hock-Hai Teo (15) Chuan-Hoo Tan (15) Yang Yang (15)
15. Department of Information Systems, National University of Singapore, Computing 1, 13 Computing Drive, Singapore, 117417, Singapore
丛书名:HCI in Business, Government, and Organizations: eCommerce and Innovation
ISBN:978-3-319-39396-4
刊物类别:Computer Science
刊物主题:Artificial Intelligence and Robotics Computer Communication Networks Software Engineering Data Encryption Database Management Computation by Abstract Devices Algorithm Analysis and Problem Complexity
出版者:Springer Berlin / Heidelberg
ISSN:1611-3349
卷排序:9751
文摘
Social commerce and mobile commerce have become increasingly popular in recent years because they enhance customer’s shopping process and increase businesses’ revenue. However, the extant literature does not prescribe sufficient design guidelines for implementing social commerce in a mobile commerce context. This research draws on the idea of group purchase to inject an element of social commerce into mobile commerce. A set of mobile commerce design features is carefully contrived to support group purchase in a process that maximizes social interaction among customers and their shopping partners. This could potentially increase user engagement with the mobile commerce application and encourage customer loyalty and repeated purchase.