作者单位:Robert A. Peterson (1) Victoria L. Crittenden (2)
1. Office of the Vice President for Research, The University of Texas at Austin, Austin, TX, 78713, USA 2. Carroll School of Management, Boston College, Chestnut Hill, MA, 02467, USA
文摘
Every article in the AMS Review should have an impact on marketing thought. The editors of the journal offer several operational guidelines for crafting theoretical/conceptual manuscripts and suggest three characteristics for assessing future impactfulness of a contribution. The marketing professoriate may require a new mindset in order to contribute high quality, impactful theory and review articles that can keep pace with marketplace events and marketing practice.