The Social Dimension of Mobile Commerce – Engaging Customers Through Group Purchase

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• 关键词：Mobile commerce ; Social commerce ; Group buying ; Engagement ; Design science
• 刊名：Lecture Notes in Computer Science
• 出版年：2016
• 出版时间：2016
• 年：2016
• 卷：9751
• 期：1
• 页码：468-479
• 全文大小：1,321 KB
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• 作者单位：Wee-Kek Tan (15)
  Hock-Hai Teo (15)
  Chuan-Hoo Tan (15)
  Yang Yang (15)
  
  15. Department of Information Systems, National University of Singapore, Computing 1, 13 Computing Drive, Singapore, 117417, Singapore
  
• 丛书名：HCI in Business, Government, and Organizations: eCommerce and Innovation
• ISBN：978-3-319-39396-4
• 刊物类别：Computer Science
• 刊物主题：Artificial Intelligence and Robotics
  Computer Communication Networks
  Software Engineering
  Data Encryption
  Database Management
  Computation by Abstract Devices
  Algorithm Analysis and Problem Complexity
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1611-3349
• 卷排序：9751

文摘

Social commerce and mobile commerce have become increasingly popular in recent years because they enhance customer’s shopping process and increase businesses’ revenue. However, the extant literature does not prescribe sufficient design guidelines for implementing social commerce in a mobile commerce context. This research draws on the idea of group purchase to inject an element of social commerce into mobile commerce. A set of mobile commerce design features is carefully contrived to support group purchase in a process that maximizes social interaction among customers and their shopping partners. This could potentially increase user engagement with the mobile commerce application and encourage customer loyalty and repeated purchase.