Red Thread. An NFC Solution for Attracting Students and Engaging Customers

详细信息    查看全文

• 关键词：Near field communication ; NFC ; Engagement ; Loyalty ; Attracting ; Red Thread ; Marketing
• 刊名：Lecture Notes in Computer Science
• 出版年：2016
• 出版时间：2016
• 年：2016
• 卷：10070
• 期：1
• 页码：263-274
• 全文大小：1,077 KB
• 参考文献：1.Coskun, V., Ozdenizci, B., Ok, K.: A survey on near field communication (NFC) technology. Wirel. Pers. Commun. 71, 2259–2294 (2013)CrossRef
  2.Bravo, J., Hervas, R., Chavira, G., Nava, S.W., Villarreal, V.: From implicit to touching interaction: RFID and NFC approaches. In: Conference on Human System Interactions, pp. 743–748 (2008)
  3.Arcese, G., Campagna, G., Flammini, S., Martucci, O.: Near field communication: technology and market trends. Technologies 2, 143 (2014)CrossRef
  4.Pasquet, M., Reynaud, J., Rosenberger, C.: Secure payment with NFC mobile phone in the SmartTouch project. In: International Symposium on Collaborative Technologies and Systems, CTS 2008, pp. 121–126 (2008)
  5.Halevi, T., Ma, D., Saxena, N., Xiang, T.: Secure proximity detection for NFC devices based on ambient sensor data. In: Foresti, S., Yung, M., Martinelli, F. (eds.) ESORICS 2012. LNCS, vol. 7459, pp. 379–396. Springer, Heidelberg (2012). doi:10.​1007/​978-3-642-33167-1_​22 CrossRef
  6.Chaumette, S., Dubernet, D., Ouoba, J., Siira, E., Tuikka, T.: Architecture and evaluation of a user-centric NFC-enabled ticketing system for small events. In: Zhang, J.Y., Wilkiewicz, J., Nahapetian, A. (eds.) MobiCASE 2011. LNICST, vol. 95, pp. 137–151. Springer, Heidelberg (2012)CrossRef
  7.García, O., Alonso, R.S., Guevara, F., Sancho, D., Sánchez, M., Bajo, J.: ARTIZT: applying ambient intelligence to a museum guide scenario. In: Novais, P., Preuveneers, D., Corchado, J.M. (eds.) ISAmI 2011. AISC, vol. 92, pp. 173–180. Springer, Heidelberg (2011)CrossRef
  8.Borrego-Jaraba, F., Ruiz, I.L., Gómez-Nieto, M.Á.: A NFC-based pervasive solution for city touristic surfing. Pers. Ubiquit. Comput. 15, 731–742 (2011)CrossRef
  9.Chen, W.-D., Hancke, G., Mayes, K., Lien, Y., Chiu, J.-H.: Using 3G network components to enable NFC mobile transactions and authentication. In: 2010 IEEE International Conference on Progress in Informatics and Computing (PIC), pp. 441–448. IEEE (2010)
  10.Mantoro, T., Milišić, A.: Smart card authentication for Internet applications using NFC enabled phone. In: 2010 International Conference on Information and Communication Technology for the Muslim World (ICT4M), pp. D13–D18. IEEE (2010)
  11.Steffen, R., Preißinger, J., Schöllermann, T., Müller, A., Schnabel, I.: Near field communication (NFC) in an automotive environment. In: 2nd International Workshop on Near Field Communication, pp. 15–20. IEEE (2010)
  12.Yaeli, A., Bak, P., Feigenblat, G., Nadler, S., Roitman, H., Saadoun, G., Ship, H.J., Cohen, D., Fuchs, O., Ofek-Koifman, S., Sandbank, T.: Understanding customer behavior using indoor location analysis and visualization. IBM J. Res. Dev. 58, 3:1–3:12 (2014)CrossRef
  13.Murao, K., Terada, T., Ai, Y., Matsukura, R.: Evaluating gesture recognition by multiple-sensor-containing mobile devices. In: 2011 15th Annual International Symposium on Wearable Computers (ISWC), pp. 55–58 (2011)
  14.Ozdenizci, B., Coskun, V., Aydin, M.N., Kerem, O.: NFC loyal: a beneficial model to promote loyalty on smart cards of mobile devices. In: International Conference for Internet Technology and Secured Transactions (ICITST), pp. 1–6 (2010)
  15.Roduner, C., Langheinrich, M.: Publishing and discovering information and services for tagged products. In: Krogstie, J., Opdahl, A.L., Sindre, G. (eds.) CAiSE 2007 and WES 2007. LNCS, vol. 4495, pp. 501–515. Springer, Heidelberg (2007)CrossRef
  16.Ferreira, M.C., Cunha, J., José, R., Rodrigues, H., Monteiro, M.P., Ribeiro, C.: Evaluation of an integrated mobile payment, ticketing and couponing solution based on NFC. In: Rocha, Á., Correia, A.M., Tan, F., Stroetmann, K. (eds.) New Perspectives in Information Systems and Technologies, Volume 2. AISC, vol. 276, pp. 165–174. Springer, Heidelberg (2014)CrossRef
  17.Fabian, K., Topping, K., Barron, I.: Mobile technology and mathematics: effects on students’ attitudes, engagement, and achievement. J. Comput. Educ. 1–28 (2015)
  18.Chew, C.B., Mahinderjit-Singh, M., Wei, K.C., Sheng, T.W., Husin, M.H., Malim, N.H.A.H.: Sensors-enabled smart attendance systems using NFC and RFID technologies. Int. J. New Comput. Archit. Appl. 5, 19–29 (2015)
  19.Kiy, A., Geßner, H., Lucke, U., Grünewald, F.: A hybrid and modular framework for mobile campus applications. In: icom, pp. 63–73 (2015)
  20.Miraz, G.M., Ruiz, I.L., Gómez-Nieto, M.Á.: How NFC can be used for the compliance of European higher education area guidelines in European universities. In: First International Workshop on Near Field Communication, NFC 2009, pp. 3–8 (2009)
  21.Garrido, P.C., Miraz, G.M., Ruiz, I.L., Gomez-Nieto, M.A.: Use of NFC-based pervasive games for encouraging learning and student motivation. In: 3rd International Workshop on Near Field Communication (NFC), pp. 32–37. IEEE (2011)
  22.Argueta, D., Lu, Y.-T., Ma, J., Rodriguez, D., Yang, Y.-H., Phan, T., Jeon, W.: Enhancing the restaurant dining experience with an NFC-enabled mobile user interface. In: Memmi, G., Blanke, U. (eds.) MobiCASE 2013. LNICST, vol. 130, pp. 314–321. Springer, Heidelberg (2014)CrossRef
  23.The red string of fate legend. https://​en.​wikipedia.​org/​wiki/​Red_​string_​of_​fate . Accessed November 2015
  24.Brooke, J.: SUS - a quick and dirty usability scale. Usability Eval. Ind. 189, 4–7 (1996)
  
• 作者单位：Irene Luque Ruiz (17)
  Gonzalo Cerruela García (17)
  Miguel Ángel Gómez-Nieto (17)
  
  17. Department of Computing and Numerical Analysis, University of Córdoba, Campus de Rabanales, Albert Einstein Building, 14071, Córdoba, Spain
  
• 丛书名：Ubiquitous Computing and Ambient Intelligence
• ISBN：978-3-319-48799-1
• 刊物类别：Computer Science
• 刊物主题：Artificial Intelligence and Robotics
  Computer Communication Networks
  Software Engineering
  Data Encryption
  Database Management
  Computation by Abstract Devices
  Algorithm Analysis and Problem Complexity
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1611-3349
• 卷排序：10070

文摘

In this paper we describe the advantages of using Near Field Communication technology (NFC) for engagement strategies carried out by companies or institutions. Augmented objects with NFC chips (gadgets) are given to potential targets having associated appropriate applications without requiring the installation of mobile applications. These gadgets and applications serve as bait for companies and institutions to be able to communicate with targets and spread any kind of multimedia aims for their engagement. We also describe the Red Thread application, a solution based on a romantic legend which is very suitable for young people whom universities want to attract every year for new enrolments.