What motivates an individual to make donations of money and / or goods?

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• 作者：Emerson Wagner Mainardes ; Rozélia Laurett…
• 关键词：Philanthropy ; Money and goods donation ; Personal characteristics
• 刊名：International Review on Public and Nonprofit Marketing
• 出版年：2016
• 出版时间：April 2016
• 年：2016
• 卷：13
• 期：1
• 页码：81-99
• 全文大小：476 KB
• 参考文献：Amato, P. R. (1985). An investigation of planned helping behavior. Journal of Research in Personality, 19(2), 232–252.CrossRef
  Andreoni, J. (1990). Impure altruism and donations to public goods: a theory of warm-glow giving. The Economic Journal, 100(401), 464–477.CrossRef
  Apinunmahakul, A., & Devlin, R. A. (2008). Social networks and private philanthropy. Journal of Public Economics, 92(1), 309–328.CrossRef
  Bachke, M. E., Alfnes, F., & Wik, M. (2014). Eliciting donor preferences. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 25(2), 465–486.CrossRef
  Balabanis, G., Stables, R. E., & Phillips, H. C. (1997). Market orientation in the top 200 British charity organizations and its impact on their performance. European Journal of Marketing, 31(8), 583–603.CrossRef
  Banks, J., & Tanner, S. (1999). Patterns in household giving: evidence from UK data. International Journal of Voluntary and Nonprofit Organizations, 10(2), 167–178.CrossRef
  Bekkers, R. (2006). Traditional and health-related philanthropy: the role of resources and personality. Social Psychology Quarterly, 69(4), 349–366.CrossRef
  Bekkers, R. (2010). Who gives what and when? A scenario study of intentions to give time and money. Social Science Research, 39(3), 369–381.CrossRef
  Bekkers, R., & Schuyt, T. (2008). And who is your neighbor? Explaining denominational differences in charitable giving and volunteering in the Netherlands. Review of Religious Research, 50, 74–96.
  Bekkers, R., & Wiepking, P. (2006). To give or not to give, that is the question: how methodology is destiny in Dutch giving data. Nonprofit and Voluntary Sector Quarterly, 35(3), 533–540.CrossRef
  Bekkers, R., & Wiepking, P. (2007). Understanding philanthropy: A review of 50 years of theories and research. In 35th Annual Conference of the Association for Research on Nonprofit and Voluntary Action, Chicago.
  Bekkers, R., & Wiepking, P. (2011a). Accuracy of self-reports on donations to charitable organizations. Quality and Quantity, 45(6), 1369–1383.CrossRef
  Bekkers, R., & Wiepking, P. (2011b). A literature review of empirical studies of philanthropy: eight mechanisms that drive charitable giving. Nonprofit and Voluntary Sector Quarterly, 40(5), 924–973.CrossRef
  Bekkers, R., & Wiepking, P. (2011c). Testing mechanisms for philanthropic behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 16(4), 291–297.CrossRef
  Bekkers, R., & Wiepking, P. (2011d). Who gives? A literature review of predictors of charitable giving part one: religion, education, age and socialisation. Voluntary Sector Review, 2(3), 337–365.CrossRef
  Bendapudi, N., Singh, S. N., & Bendapudi, V. (1996). Enhancing helping behavior: an integrative framework for promotion planning. The Journal of Marketing, 60(3), 33–49.CrossRef
  Bennett, R. (2003). Factors underlying the inclination to donate to particular types of charity. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 12–29.CrossRef
  Charities Aid Foundation. World Giving Index 2012: A global view of giving trends. http://​www.​cafonline.​org/​PDF/​WorldGivingIndex​2012WEB.​pdf . Accessed 01 September 2014.
  Cunningham, M. R., Steinberg, J., & Grev, R. (1980). Wanting to and having to help: separate motivations for positive mood and guilt-induced helping. Journal of Personality and Social Psychology, 38(2), 181.CrossRef
  DeHaven, B. (2010). Principles of persuasion for nonprofit fundraisers (Doctoral dissertation, The University of Akron).
  Eckel, C. C., & Grossman, P. J. (1998). Are women less selfish than men? Evidence from dictator experiments. The Economic Journal, 108(448), 726–735.CrossRef
  Germain, M., Glynn, S. A., Schreiber, G. B., Gélinas, S., King, M., Jones, M., & Tu, Y. (2007). Determinants of return behavior: a comparison of current and lapsed donors. Transfusion, 47(10), 1862–1870.CrossRef
  Gittell, R., & Tebaldi, E. (2006). Charitable giving: factors influencing giving in US states. Nonprofit and Voluntary Sector Quarterly, 35(4), 721–736.CrossRef
  Grace, D., & Griffin, D. (2006). Exploring conspicuousness in the context of donation behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 147–154.CrossRef
  Grace, D., & Griffin, D. (2009). Conspicuous donation behaviour: scale development and validation. Journal of Consumer Behaviour, 8(1), 14–25.CrossRef
  Guy, B. S., & Patton, W. E. (1989). The marketing of altruistic causes: understanding why people help. Journal of Consumer Marketing, 6(1), 19–30.CrossRef
  Hibbert, S., & Horne, S. (1996). Giving to charity: questioning the donor decision process. Journal of Consumer Marketing, 13(2), 4–13.CrossRef
  Konow, J. (2010). Mixed feelings: theories of and evidence on giving. Journal of Public Economics, 94(3), 279–297.CrossRef
  Lee, Y. K., & Chang, C. T. (2007). Who gives what to charity? Characteristics affecting donation behavior. Social Behavior and Personality: An International Journal, 35(9), 1173–1180.CrossRef
  Mews, M., & Boenigk, S. (2013). Does organizational reputation influence the willingness to donate blood? International Review on Public and Nonprofit Marketing, 10(1), 49–64.CrossRef
  Michel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701–707.CrossRef
  Payne, A. A. (1998). Does the government crowd-out private donations? New evidence from a sample of non-profit firms. Journal of Public Economics, 69(3), 323–345.CrossRef
  Sargeant, A. (1999). Charitable giving: towards a model of donor behaviour. Journal of Marketing Management, 15(4), 215–238.CrossRef
  Sargeant, A., & Woodliffe, L. (2007). Gift giving: an interdisciplinary review. International Journal of Nonprofit and Voluntary Sector Marketing, 12(4), 275–307.CrossRef
  Scaife, W., McDonald, K., & Wiepking, P. (2012). Motives and barriers to bequest giving. Journal of Consumer Behaviour, 11(1), 56–66.CrossRef
  Schuyt, T., Smit, J., & Bekkers, R. (2004). Constructing a philanthropy-scale: social responsibility and philanthropy. Order, 501, 5704.
  Smith, J. R., & McSweeney, A. (2007). Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour. Journal of Community and Applied Social Psychology, 17(5), 363–386.CrossRef
  Van Leeuwen, M. H., & Wiepking, P. (2013). National campaigns for charitable causes: a literature review. Nonprofit and Voluntary Sector Quarterly, 42(2), 219–240.CrossRef
  Verhaert, G. A., & Van den Poel, D. (2011). Empathy as added value in predicting donation behavior. Journal of Business Research, 64(12), 1288–1295.CrossRef
  Wiepking, P. (2009). The state of giving research in Europe: Household donations to charitable organizations in twelve European countries. Amsterdam University Press.
  Wiepking, P. (2010). Democrats support international relief and the upper class donates to art? How opportunity, incentives and confidence affect donations to different types of charitable organizations. Social Science Research, 39(6), 1073–1087.CrossRef
  Wiepking, P., & Bekkers, R. (2012). Who gives? A literature review of predictors of charitable giving. Part two: gender, family composition and income. Voluntary Sector Review, 3(2), 217–245.CrossRef
  Wiepking, P., & Breeze, B. (2012). Feeling poor, acting stingy: the effect of money perceptions on charitable giving. International Journal of Nonprofit and Voluntary Sector Marketing, 17(1), 13–24.CrossRef
  Wiepking, P., & Maas, I. (2009). Resources that make you generous: effects of social and human resources on charitable giving. Social Forces, 87(4), 1973–1995.CrossRef
  Yörük, B. K. (2012). Do fundraisers select charitable donors based on gender and race? Evidence from survey data. Journal of Population Economics, 25(1), 219–243.CrossRef
  
• 作者单位：Emerson Wagner Mainardes (1)
  Rozélia Laurett (1)
  Nívea Coelho Pereira Degasperi (1)
  Sarah Venturim Lasso (1)
  
  1. FUCAPE Business School, Av. Fernando Ferrari, 1358, Boa Vista, Vitória/ES, 29.075-505, Brazil
  
• 刊物主题：Marketing;
• 出版者：Springer Berlin Heidelberg
• ISSN：1865-1992

文摘

The objective of this research was to identify what the personal characteristics are that lead individuals to make a donation of money and / or goods. To accomplish this objective, the literature was reviewed and 57 variables were identified that were related to personal characteristics explaining the donation of money and / or goods behavior. These variables were grouped into four factors and resulted in the proposal of a model that was later tested with 22 individual donors who make frequent donations of money and / or goods. This research was characterized as exploratory and qualitative. Data were collected from -semistructured interviews, recorded and then transcribed and analyzed using the Atlas.ti software. It was concluded that the proposed model from the personal characteristics, composed of four factors (demographic, socioeconomic, psychological and behavioral), was evidenced by the interviewees and a new variable has been identified and added to the demographic factor, the variable “be healthy.”

Keywords Philanthropy Money and goods donation Personal characteristics Page %P Close Plain text Look Inside Reference tools Export citation EndNote (.ENW) JabRef (.BIB) Mendeley (.BIB) Papers (.RIS) Zotero (.RIS) BibTeX (.BIB) Add to Papers Other actions Register for Journal Updates About This Journal Reprints and Permissions Share Share this content on Facebook Share this content on Twitter Share this content on LinkedIn Related Content Supplementary Material (0) References (45) ReferencesAmato, P. R. (1985). An investigation of planned helping behavior. Journal of Research in Personality, 19(2), 232–252.CrossRefAndreoni, J. (1990). Impure altruism and donations to public goods: a theory of warm-glow giving. The Economic Journal, 100(401), 464–477.CrossRefApinunmahakul, A., & Devlin, R. A. (2008). Social networks and private philanthropy. Journal of Public Economics, 92(1), 309–328.CrossRefBachke, M. E., Alfnes, F., & Wik, M. (2014). Eliciting donor preferences. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 25(2), 465–486.CrossRefBalabanis, G., Stables, R. E., & Phillips, H. C. (1997). Market orientation in the top 200 British charity organizations and its impact on their performance. European Journal of Marketing, 31(8), 583–603.CrossRefBanks, J., & Tanner, S. (1999). Patterns in household giving: evidence from UK data. International Journal of Voluntary and Nonprofit Organizations, 10(2), 167–178.CrossRefBekkers, R. (2006). Traditional and health-related philanthropy: the role of resources and personality. Social Psychology Quarterly, 69(4), 349–366.CrossRefBekkers, R. (2010). Who gives what and when? A scenario study of intentions to give time and money. Social Science Research, 39(3), 369–381.CrossRefBekkers, R., & Schuyt, T. (2008). And who is your neighbor? Explaining denominational differences in charitable giving and volunteering in the Netherlands. Review of Religious Research, 50, 74–96.Bekkers, R., & Wiepking, P. (2006). To give or not to give, that is the question: how methodology is destiny in Dutch giving data. Nonprofit and Voluntary Sector Quarterly, 35(3), 533–540.CrossRefBekkers, R., & Wiepking, P. (2007). Understanding philanthropy: A review of 50 years of theories and research. In 35th Annual Conference of the Association for Research on Nonprofit and Voluntary Action, Chicago.Bekkers, R., & Wiepking, P. (2011a). Accuracy of self-reports on donations to charitable organizations. Quality and Quantity, 45(6), 1369–1383.CrossRefBekkers, R., & Wiepking, P. (2011b). A literature review of empirical studies of philanthropy: eight mechanisms that drive charitable giving. Nonprofit and Voluntary Sector Quarterly, 40(5), 924–973.CrossRefBekkers, R., & Wiepking, P. (2011c). Testing mechanisms for philanthropic behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 16(4), 291–297.CrossRefBekkers, R., & Wiepking, P. (2011d). Who gives? A literature review of predictors of charitable giving part one: religion, education, age and socialisation. Voluntary Sector Review, 2(3), 337–365.CrossRefBendapudi, N., Singh, S. N., & Bendapudi, V. (1996). Enhancing helping behavior: an integrative framework for promotion planning. The Journal of Marketing, 60(3), 33–49.CrossRefBennett, R. (2003). Factors underlying the inclination to donate to particular types of charity. International Journal of Nonprofit and Voluntary Sector Marketing, 8(1), 12–29.CrossRefCharities Aid Foundation. World Giving Index 2012: A global view of giving trends. http://​www.​cafonline.​org/​PDF/​WorldGivingIndex​2012WEB.​pdf. Accessed 01 September 2014.Cunningham, M. R., Steinberg, J., & Grev, R. (1980). Wanting to and having to help: separate motivations for positive mood and guilt-induced helping. Journal of Personality and Social Psychology, 38(2), 181.CrossRefDeHaven, B. (2010). Principles of persuasion for nonprofit fundraisers (Doctoral dissertation, The University of Akron).Eckel, C. C., & Grossman, P. J. (1998). Are women less selfish than men? Evidence from dictator experiments. The Economic Journal, 108(448), 726–735.CrossRefGermain, M., Glynn, S. A., Schreiber, G. B., Gélinas, S., King, M., Jones, M., & Tu, Y. (2007). Determinants of return behavior: a comparison of current and lapsed donors. Transfusion, 47(10), 1862–1870.CrossRefGittell, R., & Tebaldi, E. (2006). Charitable giving: factors influencing giving in US states. Nonprofit and Voluntary Sector Quarterly, 35(4), 721–736.CrossRefGrace, D., & Griffin, D. (2006). Exploring conspicuousness in the context of donation behaviour. International Journal of Nonprofit and Voluntary Sector Marketing, 11(2), 147–154.CrossRefGrace, D., & Griffin, D. (2009). Conspicuous donation behaviour: scale development and validation. Journal of Consumer Behaviour, 8(1), 14–25.CrossRefGuy, B. S., & Patton, W. E. (1989). The marketing of altruistic causes: understanding why people help. Journal of Consumer Marketing, 6(1), 19–30.CrossRefHibbert, S., & Horne, S. (1996). Giving to charity: questioning the donor decision process. Journal of Consumer Marketing, 13(2), 4–13.CrossRefKonow, J. (2010). Mixed feelings: theories of and evidence on giving. Journal of Public Economics, 94(3), 279–297.CrossRefLee, Y. K., & Chang, C. T. (2007). Who gives what to charity? Characteristics affecting donation behavior. Social Behavior and Personality: An International Journal, 35(9), 1173–1180.CrossRefMews, M., & Boenigk, S. (2013). Does organizational reputation influence the willingness to donate blood? International Review on Public and Nonprofit Marketing, 10(1), 49–64.CrossRefMichel, G., & Rieunier, S. (2012). Nonprofit brand image and typicality influences on charitable giving. Journal of Business Research, 65(5), 701–707.CrossRefPayne, A. A. (1998). Does the government crowd-out private donations? New evidence from a sample of non-profit firms. Journal of Public Economics, 69(3), 323–345.CrossRefSargeant, A. (1999). Charitable giving: towards a model of donor behaviour. Journal of Marketing Management, 15(4), 215–238.CrossRefSargeant, A., & Woodliffe, L. (2007). Gift giving: an interdisciplinary review. International Journal of Nonprofit and Voluntary Sector Marketing, 12(4), 275–307.CrossRefScaife, W., McDonald, K., & Wiepking, P. (2012). Motives and barriers to bequest giving. Journal of Consumer Behaviour, 11(1), 56–66.CrossRefSchuyt, T., Smit, J., & Bekkers, R. (2004). Constructing a philanthropy-scale: social responsibility and philanthropy. Order, 501, 5704.Smith, J. R., & McSweeney, A. (2007). Charitable giving: the effectiveness of a revised theory of planned behaviour model in predicting donating intentions and behaviour. Journal of Community and Applied Social Psychology, 17(5), 363–386.CrossRefVan Leeuwen, M. H., & Wiepking, P. (2013). National campaigns for charitable causes: a literature review. Nonprofit and Voluntary Sector Quarterly, 42(2), 219–240.CrossRefVerhaert, G. A., & Van den Poel, D. (2011). Empathy as added value in predicting donation behavior. Journal of Business Research, 64(12), 1288–1295.CrossRefWiepking, P. (2009). The state of giving research in Europe: Household donations to charitable organizations in twelve European countries. Amsterdam University Press.Wiepking, P. (2010). Democrats support international relief and the upper class donates to art? How opportunity, incentives and confidence affect donations to different types of charitable organizations. Social Science Research, 39(6), 1073–1087.CrossRefWiepking, P., & Bekkers, R. (2012). Who gives? A literature review of predictors of charitable giving. Part two: gender, family composition and income. Voluntary Sector Review, 3(2), 217–245.CrossRefWiepking, P., & Breeze, B. (2012). Feeling poor, acting stingy: the effect of money perceptions on charitable giving. International Journal of Nonprofit and Voluntary Sector Marketing, 17(1), 13–24.CrossRefWiepking, P., & Maas, I. (2009). Resources that make you generous: effects of social and human resources on charitable giving. Social Forces, 87(4), 1973–1995.CrossRefYörük, B. K. (2012). Do fundraisers select charitable donors based on gender and race? Evidence from survey data. Journal of Population Economics, 25(1), 219–243.CrossRef About this Article Title What motivates an individual to make donations of money and / or goods? Journal International Review on Public and Nonprofit Marketing Volume 13, Issue 1 , pp 81-99 Cover Date2016-04 DOI 10.1007/s12208-015-0145-4 Print ISSN 1865-1984 Online ISSN 1865-1992 Publisher Springer Berlin Heidelberg Additional Links Register for Journal Updates Editorial Board About This Journal Manuscript Submission Topics Marketing Keywords Philanthropy Money and goods donation Personal characteristics Authors Emerson Wagner Mainardes (1) Rozélia Laurett (1) Nívea Coelho Pereira Degasperi (1) Sarah Venturim Lasso (1) Author Affiliations 1. FUCAPE Business School, Av. Fernando Ferrari, 1358, Boa Vista, Vitória/ES, 29.075-505, Brazil Continue reading... To view the rest of this content please follow the download PDF link above.