Nutzer präferieren den Schutz ihrer Daten
详细信息 查看全文
- 作者：Christoph Buck ; Florian Stadler ; Kristin Suckau…
- 关键词：SchlüsselwörterPrivatheit ; Information Privacy ; Persönliche Daten ; Mobile Applikationen ; Kundenpräferenzen ; Choice ; Based Conjointanalyse
- 刊名：HMD Praxis der Wirtschaftsinformatik
- 出版年：2017
- 出版时间：February 2017
- 年：2017
- 卷：54
- 期：1
- 页码：55-66
- 全文大小：
- 刊物类别：Computer Science, general; Economics/Management Science, general;
- 刊物主题：Computer Science, general; IT in Business;
- 出版者：Springer Fachmedien Wiesbaden
- ISSN：2198-2775
- 卷排序：54
文摘
Information privacy and personal data in information systems are referred to as the ‚new oil‘ of the 21st century. The mass adoption of smart mobile devices, sensor-enabled smart IoT-devices, and mobile applications provide virtually endless possibilities of gathering users’ personal information. Previous research suggests that users attribute very little monetary value to their information privacy. The current paper defines privacy as a complex and abstract value users are not able to put a monetary price tag on. Therefore, the article provides a choice-based conjoint analysis using privacy as one of the four most imortant attributes of mobile applications. The results of the preference structure oft he users emphasize a high relevance in users’ preference structure when downloading an app. Thus, privacy could used as a part of the value proposition of apps sold to privacy-concerned users.