The impact of film reviews on the box office performance of art house versus mainstream motion pictures

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• 作者：Gerda Gemser ; Martine Van Oostrum and Mark A. A. M. Leenders
• 关键词：Dutch art house movies ; Dutch mainstream movies ; Film critics ; Film performance
• 刊名：Journal of Cultural Economics
• 出版年：2007
• 出版时间：March, 2007
• 年：2007
• 卷：31
• 期：1
• 页码：43-63
• 全文大小：217 KB
• 刊物类别：Business and Economics
• 刊物主题：Economics
  Microeconomics
  Public Finance and Economics
  Economic Policy
  
• 出版者：Springer Netherlands
• ISSN：1573-6997

文摘

Critics and their reviews can play an important role in consumer decision making in general, and film choice in particular. In this study, we propose that consumers of art house movies are being led by film reviews when making a film choice (influence effect), whereas consumers of mainstream movies are hypothesized to rely mainly on other sources of information. Thus, in the latter case the review does not influence the moviegoer, but may still be a reflection of the ultimate success of the movie (predictor effect). Using the Dutch film industry as our empirical setting, we study the effects of reviews on the opening weekend and on the cumulative box office revenue. Our research shows that the number and size of film reviews in Dutch newspapers directly influence the behavior of the art-movie-going public in their film choice. The number and size of film reviews of mainstream movies, on the other hand, only predict movie performance.