Instagram This! Sharing Photos on Instagram

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• 关键词：Photo ; sharing ; Photo social network services ; Motivations
• 刊名：Lecture Notes in Computer Science
• 出版年：2015
• 出版时间：2015
• 年：2015
• 卷：9469
• 期：1
• 页码：132-141
• 全文大小：182 KB
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• 作者单位：Chei Sian Lee (16)
  Nur Alifah Binte Abu Bakar (16)
  Raudhah Binti Muhammad Dahri (16)
  Sei-Ching Joanna Sin (16)
  
  16. Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore, Singapore
  
• 丛书名：Digital Libraries: Providing Quality Information
• ISBN：978-3-319-27974-9
• 刊物类别：Computer Science
• 刊物主题：Artificial Intelligence and Robotics
  Computer Communication Networks
  Software Engineering
  Data Encryption
  Database Management
  Computation by Abstract Devices
  Algorithm Analysis and Problem Complexity
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1611-3349

文摘

Sharing behavior is a major element in understanding the influence of social networking services. The aim of the present study is to examine the motivations driving users to share photos on Instagram, a popular photo-sharing social networking service. This study applied the uses and gratifications approach to determine Instagram members’ reasons for sharing photos. Data (N=115) were collected from an online survey. A principal component factor analysis indicated that there were four motives for sharing photos: informativeness, community support, status-seeking, and self- representation. We also conducted correlation and regression analyses. Our results indicate that age, number of followers and number of followings on Instagram are related to the gratifications users seek on Instagram. Further, we found that users’ photo sharing was mainly motivated by the need for self-representation and status-seeking. Implications of our work are also discussed.