Simulation and perceptual evaluation of fashion shop lighting design with application of exhibition lighting techniques

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• 作者：Tae-Kyoung Ko ; In-Tae Kim ; An-Seop Choi ; Minki Sung
• 关键词：fashion shop lighting ; museum lighting ; subjective evaluation ; lighting simulation
• 刊名：Building Simulation
• 出版年：2016
• 出版时间：December 2016
• 年：2016
• 卷：9
• 期：6
• 页码：641-658
• 全文大小：4,722 KB
• 刊物类别：Engineering
• 刊物主题：Building Construction, HVAC and Refrigeration
  Engineering Thermodynamics and Transport Phenomena
  Atmospheric Protection, Air Quality Control and Air Pollution
  Environmental Computing and Modeling
  Chinese Library of Science
  
• 出版者：Tsinghua University Press, co-published with Springer-Verlag GmbH
• ISSN：1996-8744
• 卷排序：9

文摘

Fashion shops employ visual merchandising strategies to display products through improvement of luminous environment, which can enable customers to better appreciate fashion products. Such a strategy can eventually increase sales. This study proposed a lighting plan for fashion shops that applies exhibition lighting techniques. First, a fashion shop lighting plan was proposed based on exhibition lighting techniques in museums, and a subjective evaluation was performed by simulation and visualising the design of fashion shop lighting considering various parameters. The characteristics of preference, perceptual clarity and visual attention were assessed for various lighting and correlated color temperature (CCT) conditions. Various display lighting methods in fashion shops for mannequins, tables and hangers were also evaluated. Then, an overall assessment for these objects based on the results of the subjective evaluation was discussed.