Areeda–Turner in Two-Sided Markets

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• 作者：Stefan Behringer ; Lapo Filistrucchi
• 关键词：Daily newspapers ; Market definition ; Network effects ; Predation ; Two ; sided markets ; L12 ; L41 ; L82
• 刊名：Review of Industrial Organization
• 出版年：2015
• 出版时间：May 2015
• 年：2015
• 卷：46
• 期：3
• 页码：287-306
• 全文大小：1,204 KB
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• 作者单位：Stefan Behringer (1)
  Lapo Filistrucchi (2) (3)
  
  1. Mercator School of Management, Universit?t Duisburg-Essen, LS Allgemeine Volkswirtschaftslehre, Lotharstrasse 65, 47057, Duisburg, Germany
  2. Department of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, Italy
  3. CentER and TILEC, Tilburg University, Tilburg, The Netherlands
  
• 刊物类别：Business and Economics
• 刊物主题：Economics
  Industrial Organization
  Microeconomics
  
• 出版者：Springer Netherlands
• ISSN：1573-7160

文摘

We extend the Areeda–Turner rule to two-sided markets. We show that a two-sided monopolist may find it short-run profit-maximizing to charge a price below marginal cost on one side of the market. Hence showing that the price is below marginal cost on one side of a two-sided market cannot be considered a sign of predation. We then argue for a two-sided Areeda–Turner rule that takes into account price-cost margins on both sides of the market. Two examples highlight that applying a one-sided Areeda–Turner rule may lead one to assess legitimate prices as predatory or to consider predatory prices as legitimate.