Combining microsimulation and spatial interaction models for retail location analysis

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• 作者：Tomoki Nakaya ; A. Stewart Fotheringham ; Kazumasa Hanaoka ; Graham Clarke ; Dimitris Ballas and Keiji Yano
• 关键词：Spatial interaction modelling ; Microsimulation ; Retail interaction ; Consumer survey ; Market segmentation
• 刊名：Journal of Geographical Systems
• 出版年：2007
• 出版时间：December, 2007
• 年：2007
• 卷：9
• 期：4
• 页码：345-369
• 全文大小：2,063 KB
• 刊物类别：Business and Economics
• 刊物主题：Economics
  Regional Science
  Geographical Information Systems and Cartography
  Computer Applications in Social and Behavioral Sciences
  Landscape, Regional and Urban Planning
  Quantitative Geography
  Simulation and Modeling
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1435-5949

文摘

Although the disaggregation of consumers is crucial in understanding the fragmented markets that are dominant in many developed countries, it is not always straightforward to carry out such disaggregation within conventional retail modelling frameworks due to the limitations of data. In particular, consumer grouping based on sampled data is not assured to link with the other statistics that are vital in estimating sampling biases and missing variables in the sampling survey. To overcome this difficulty, we propose a useful combination of spatial interaction modelling and microsimulation approaches for the reliable estimation of retail interactions based on a sample survey of consumer behaviour being linked with other areal statistics. We demonstrate this approach by building an operational retail interaction model to estimate expenditure flows from households to retail stores in a local city in Japan, Kusatsu City.