文摘
The virtues of the Mediterranean diet are widely recognized at international level, but so far its future is uncertain in the Mediterranean. Linked to the changes in societal values and lifestyles as well as the importance of tourism, diet is less Mediterranean in Mediterranean countries. Jointly, many countries in the world take ownership of the Mediterranean products, and cultivate these products, creating new competition for market opportunities. During the last decade, we see the beginnings of an overthrow of consumer trends. The Mediterranean diet is a revival due to societal changes, economic difficulties and by imitating the northernmost trends.