Effects of the Fataki Campaign: Addressing Cross-Generational Sex in Tanzania by Mobilizing Communities to Intervene

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• 作者：Michelle R. Kaufman (1)
  Alyssa Mooney (1)
  Benjamin Kamala (2)
  Najmeh Modarres (1)
  Robert Karam (2)
  Deo Ng’wanansabi (2)
  
• 关键词：HIV/AIDS ; Tanzania ; Mass media campaign ; Cross ; generational sex ; Transactional sex ; VIH/SIDA ; Tanzanía ; Campa?a en los medios de comunicación ; Relaciones sexuales intergeneracionales ; Relaciones sexuales comerciales
• 刊名：AIDS and Behavior
• 出版年：2013
• 出版时间：July 2013
• 年：2013
• 卷：17
• 期：6
• 页码：2053-2062
• 全文大小：336KB
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• 作者单位：Michelle R. Kaufman (1)
  Alyssa Mooney (1)
  Benjamin Kamala (2)
  Najmeh Modarres (1)
  Robert Karam (2)
  Deo Ng’wanansabi (2)
  
  1. Bloomberg School of Public Health, Center for Communication Programs, Johns Hopkins University, 111 Market Place, Suite 310, Baltimore, MD, 21202, USA
  2. Center for Communication Programs, Johns Hopkins University, Dar es Salaam, Tanzania
  
• ISSN：1573-3254

文摘

The national multimedia “Fataki-campaign aired in Tanzania from 2008 to 2011 with the goal of addressing cross-generational sex (CGS) by mobilizing communities to intervene in CGS relationships. A cross-sectional household survey was used to evaluate the campaign. Logistic regression analysis found a dose–response relationship between campaign exposure and interpersonal communication about CGS, intervening in CGS relationships, and lower CGS engagement among women. No association was found between campaign exposure and current CGS involvement among men, though longer-term data collection may be needed to assess changes in relationship patterns. Findings indicated that engaging in interpersonal communication about CGS was associated with a higher likelihood of actually intervening. Strategies to generate further discussion surrounding CGS and increase impact, such as through community-based components to supplement campaigns, are discussed.