A Scale for Measuring Consumer Perceptions of Corporate Social Responsibility Following the Sustainable Development Paradigm

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• 作者：Alejandro Alvarado-Herrera ; Enrique Bigne…
• 关键词：Consumer perceptions ; Corporate social responsibility ; Scale development ; Structural equation modelling ; Sustainable development
• 刊名：Journal of Business Ethics
• 出版年：2017
• 出版时间：January 2017
• 年：2017
• 卷：140
• 期：2
• 页码：243-262
• 全文大小：
• 刊物类别：Humanities, Social Sciences and Law
• 刊物主题：Ethics; Business and Management, general; Management; Business Ethics; Quality of Life Research;
• 出版者：Springer Netherlands
• ISSN：1573-0697
• 卷排序：140

文摘

The aim of this research is to develop and validate a measurement scale for consumer’s perceptions of corporate social responsibility (CSRConsPerScale) using the three-dimensional social, environmental and economic conceptual approach as a theoretical basis. Based on the stages of measurement scale creation and validation suggested by DeVellis (Scale development: theory and applications, 1991) and supported by Churchill Jr.’s (J Mark Res 16(1):64–73, 1979) suggestions, five different empirical studies are developed expressly and applied to consumers of tourist services. This research involves 1147 real tourists from 24 countries in two different cultural and geographical contexts. A three-dimensional 18-item scale is proposed for measuring consumer perceptions of corporate social, environmental and economic responsibilities. This paper presents the complete development of the scale, as well as the implications and limitations of the main findings and the managerial implications.