Design of Public Sector Websites: Findings from an Eye Tracking Study Emphasizing Visual Attention and Usability Metrics

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• 关键词：Public sector websites ; eGovernment ; Human ; computer interaction ; Eye tracking ; Visual attention ; Usability ; SUS (System Usability Scale)
• 刊名：Lecture Notes in Computer Science
• 出版年：2016
• 出版时间：2016
• 年：2016
• 卷：9831
• 期：1
• 页码：169-181
• 全文大小：183 KB
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• 作者单位：Hanne Sørum (15)
  
  15. Westerdals Oslo School of Arts, Communication and Technology, Oslo, Norway
  
• 丛书名：Electronic Government and the Information Systems Perspective
• ISBN：978-3-319-44159-7
• 刊物类别：Computer Science
• 刊物主题：Artificial Intelligence and Robotics
  Computer Communication Networks
  Software Engineering
  Data Encryption
  Database Management
  Computation by Abstract Devices
  Algorithm Analysis and Problem Complexity
  
• 出版者：Springer Berlin / Heidelberg
• ISSN：1611-3349
• 卷排序：9831

文摘

This explorative eye tracking study investigates visual attention and perceptions of usability within eGovernment environments. We argue that such insights help in understanding users for better design of user Web experiences. In an initial test to identify areas of interest (AOI) on public sector websites, subjects (n = 8) were exposed to the start page of ten different websites with slightly different designs. Two websites (old versus new design) were then selected to investigate attention to different visual elements (n = 16). The System Usability Scale (SUS) was used to investigate performance on usability metrics. The results indicate differences in viewing behavior and visual attention across different designs, in terms of both eye tracking metrics and usability scores. The concluding remarks include suggestions for further research.