The impact of a community driven mass media campaign on the utilisation of maternal health care services in rural Malawi

详细信息    查看全文

• 作者：Collins O. F. Zamawe ; Masford Banda ; Albert N. Dube
• 关键词：Women’s health ; Community intervention ; Radio campaign ; Phukusi la Moyo
• 刊名：BMC Pregnancy and Childbirth
• 出版年：2016
• 出版时间：December 2016
• 年：2016
• 卷：16
• 期：1
• 全文大小：497 KB
• 参考文献：1.A global campaign: healthcare information for all by 2015 [http://​www.​hifa2015.​org/​about/​why-hifa2015-is-needed/​ ]. Accessed date 2 Jun 2015.
  2.Godlee F, Pakenham-Walsh N, Ncayiyana D, Cohen B, Packer A. Can we achieve health information for all by 2015? Lancet. 2004;364:295–300.PubMed CrossRef
  3.Nwagwu WE, Ajama M. Women ’ s health information needs and information sources: a study of a rural oil palm business community in South-Western Nigeria. Ann Libr Inf Stud. 2011;58:270–81.
  4.Meekers D, Van Rossem R, Silva M, Koleros A. The reach and effect of radio communication campaigns on condom use in Malawi. Stud Fam Plann. 2007;38:113–20.PubMed CrossRef
  5.Mtega WP. Access to and Usage of Information among Rural Communities: a Case Study of Kilosa District Morogoro Region in Tanzania. Can J Libr Inf Pract Res. 2013;7:1–9.
  6.Sood S, Shefner-Rogers C, Skinner J. Health Communication Campaigns in Developing Countries. J Creat Commun. 2014;9:67–84.CrossRef
  7.Umeano-Enemuoh JC, Uzochukwu B, Ezumah N, Mangham-Jefferies L, Wiseman V, Onwujekwe O. A qualitative study on health workers’ and community members’ perceived sources, role of information and communication on malaria treatment, prevention and control in southeast Nigeria. BMC Infect Dis. 2015;15:437.PubMed PubMedCentral CrossRef
  8.Reijer P, Chalimba M, Nakwagala AA. Malawi goes to scale with anti-AIDS clubs and popular media. Eval Program Plann. 2002;25:357–63.CrossRef
  9.LaCroix JM, Snyder LB, Huedo-Medina TB, Johnson BT. Effectiveness of mass media interventions for HIV prevention, 1986–2013: a meta-analysis. J Acquir Immune Defic Syndr. 2014;66 Suppl 3:S329–40.PubMed CrossRef
  10.Naugle DA, Hornik RC. Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries. J Health Commun. 2014;19:190–215.PubMed PubMedCentral CrossRef
  11.Robinson MN, Tansil KA, Elder RW, Soler RE, Labre MP, Mercer SL, et al. Mass Media Health Communication Campaigns Combined with Health-Related Product Distribution. Am J Prev Med. 2014;47:360–71.PubMed CrossRef
  12.Van Rossem R, Meekers D. The reach and impact of social marketing and reproductive health communication campaigns in Zambia. BMC Public Health. 2007;7:352.PubMed PubMedCentral CrossRef
  13.Gupta N, Katende C, Bessinger R. An evaluation of post-campaign knowledge and practices of exclusive breastfeeding in Uganda. J Health Popul Nutr. 2004;22:429–39.PubMed
  14.Beyene M, Worku AG, Wassie MM. Dietary diversity, meal frequency and associated factors among infant and young children in Northwest Ethiopia: a cross- sectional study. BMC Public Health. 2015;15:1007.PubMed PubMedCentral CrossRef
  15.Noar SM, Palmgreen P, Chabot M, Dobransky N, Zimmerman RS. A 10-year systematic review of HIV/AIDS mass communication campaigns: Have we made progress? J Health Commun. 2009;14:15–42.PubMed CrossRef
  16.Tsawe M, Moto A, Netshivhera T, Ralesego L, Nyathi C, Susuman AS. Factors influencing the use of maternal healthcare services and childhood immunization in Swaziland. Int J Equity Health. 2015;14:32.PubMed PubMedCentral CrossRef
  17.United Nations. The Millennium Development Goals Report 2014. New York; 2014. http://​www.​who.​int/​woman_​child_​accountability/​ierg/​reports/​2012_​15S_​MassMediaEvidenc​eBase.​pdf . Accessed date 20 May 2015.
  18.Acharya D, Khanal V, Singh JK, Adhikari M, Gautam S. Impact of mass media on the utilization of antenatal care services among women of rural community in Nepal. TT -. BMC Res Notes. 2015;8:4–9.
  19.Asmah EE, Twerefou DK, Smith JE. Health Campaigns and Use of Reproductive Health Care Services by Women in Ghana. Am J Econ. 2013;3:243–51.
  20.Zamawe C, Banda M, Dube A. The effect of mass media campaign on Men’s participation in maternal health: a cross-sectional study in Malawi. Reprod Health. 2015;12:31.PubMed PubMedCentral CrossRef
  21.Asp G, Pettersson KO, Sandberg J, Kabakyenga J, Agardh A. Associations between mass media exposure and birth preparedness among women in southwestern Uganda: A community-based survey. Glob Health Action. 2014;7:1–9.
  22.Hornik R, McAnany E. Theories and Evidence: Mass Media Effects and Fertility Change. Commun Theory. 2001;11:454–71.CrossRef
  23.Raut MK. Interpersonal communication and contraception: Insights and evidences from Bangladesh demographic and health survey, 2011. Indian J Public Health. 2015;59:220–4.PubMed
  24.Snell W. Mass Media: The Evidence Base. London; 2012. http://​www.​who.​int/​woman_​child_​accountability/​ierg/​reports/​2012_​15S_​MassMediaEvidenc​eBase.​pdf . Accessed date 19 Apr 2015.
  25.Creel AH, Rimal RN, Mkandawire G, Böse K, Brown JW. Effects of a mass media intervention on HIV-related stigma: “Radio Diaries” program in Malawi. Health Educ Res. 2011;26:456–65.PubMed CrossRef
  26.Colbourn T, Nambiar B, Bondo A, Makwenda C, Tsetekani E, Makonda-Ridley A, et al. Effects of quality improvement in health facilities and community mobilization through women’s groups on maternal, neonatal and perinatal mortality in three districts of Malawi: MaiKhanda, a cluster randomized controlled effectiveness trial. Int Health. 2013;5:180–95.PubMed CrossRef
  27.Manandhar DS, Osrin D, Shrestha BP, Mesko N, Morrison J, Tumbahangphe KM, et al. Effect of a participatory intervention with women’s groups on birth outcomes in Nepal: cluster-randomised controlled trial. Lancet. 2004;364:970–9.PubMed CrossRef
  28.More NS, Bapat U, Das S, Alcock G, Patil S, Porel M, et al. Community mobilization in Mumbai slums to improve perinatal care and outcomes: A cluster randomized controlled trial. PLoS Med. 2012;9.
  29.Kane TT, Gueye M, Speizer I, Pacque-margolis S, Baron D. The Impact of a Family in Campaign Planning Bamako, Multimedia Mali. Stud Fam Plann. 1998;29:309–23.PubMed CrossRef
  30.Davis J, Luchters S, Holmes W. Men and Maternal and Newborn Health: Benefits, Harms, Challenges and Potential Strategies for Engaging Men. Melbourne; 2013. http://​www.​wchknowledgehub.​com.​au/​sites/​default/​files/​BP_​Davis_​FEB13.​pdf . Accessed date 30 May 2015.
  31.Rosato M, Mwansambo C, Lewycka S, Kazembe P, Phiri T, Malamba F, et al. MaiMwana women’s groups: A community mobilisation intervention to improve mother and child health and reduce mortality in rural Malawi. Malawi Med J. 2010;22:112–9.PubMed PubMedCentral
  32.Lewycka S, Mwansambo C, Rosato M, Kazembe P, Phiri T, Mganga A, et al. Effect of women’s groups and volunteer peer counselling on rates of mortality, morbidity, and health behaviours in mothers and children in rural Malawi (MaiMwana): A factorial, cluster-randomised controlled trial. Lancet. 2013;381:1721–35.PubMed PubMedCentral CrossRef
  33.Faul F, Erdfelder E, Lang A-G, Buchner A. G*Power 3: a flexible statistical power analysis program for the social, behavioral, and biomedical sciences. Behav Res Methods. 2007;39:175–91.PubMed CrossRef
  34.Baraldi AN, Enders CK. An introduction to modern missing data analyses. J Sch Psychol. 2010;48:5–37.PubMed CrossRef
  35.Mashreky SR, Rahman F, Rahman A, Talab A, Rahman Z. Role of mass media in increasing knowledge and practices of mothers on IYCF: findings from a community trial in rural Bangladesh. South East Asia J Public Heal. 2015;5:18.CrossRef
  36.Mishra SR, Adhikari S, Khanal V. Role of mass media on knowledge generation and countering misconceptions about tuberculosis transmission in Nepal. Asian Pac J Trop Biomed. 2014;4:S610–5.CrossRef
  37.Jimba M, Poudel-Tandukar K, Poudel KC. School and community health project: Part 1: A community development and health project in Nepal. Japan Med Assoc J. 2008;51:225–34.
  38.Rosato M, Laverack G, Grabman LH, Tripathy P, Nair N, Mwansambo C, et al. Community participation: lessons for maternal, newborn, and child health. Lancet. 2008;372:962–71.PubMed CrossRef
  39.Ahmed S, Li Q, Liu L, Tsui AO. Maternal deaths averted by contraceptive use: An analysis of 172 countries. Lancet. 2012;380:111–25.PubMed CrossRef
  40.Yego F, D’Este C, Byles J, Williams JS, Nyongesa P. Risk factors for maternal mortality in a Tertiary Hospital in Kenya: a case control study. BMC Pregnancy Childbirth. 2014;14:38.PubMed PubMedCentral CrossRef
  41.Bosompra K. Sources of Health Information Among Rural Dwellers in Africa: A Case Study of Two Ghanaian Villages. African media Rev. 1987;1:120–33.
  42.Warren C. Care seeking for maternal health: challenges remain for poor women. Ethiop J Heal. 2010;24:100–4.
  
• 作者单位：Collins O. F. Zamawe (1) (2)
  Masford Banda (3)
  Albert N. Dube (1) (4)
  
  1. Parent and Child Health Initiative (PACHI), Research Centre, Amina house, Off Chilambula Road, P.O. Box 31686, Capital City, Lilongwe, 3, Malawi
  2. The Ministry of Health, Lilongwe, Malawi
  3. MaiMwana Project, P.O. Box 2, Mchinji, Malawi
  4. The University of Malawi, College of Medicine, School of Public Health, Blantyre, Malawi
  
• 刊物主题：Reproductive Medicine; Maternal and Child Health; Gynecology;
• 出版者：BioMed Central
• ISSN：1471-2393

文摘

Background Mass media is critical in disseminating public health information, improving health knowledge and changing health behaviours. However, most of the mass media public health interventions do not sufficiently engage the local people; they are externally determined. Due to this, very little is known about the effects of locally instigated mass media promotion. Therefore, the aim of this study was to examine the impact of a community driven mass media campaign called Phukusi la Moyo (tips of life) on the utilisation of maternal health care services.