Effect of consuming imported cultural goods on trading partners’ tolerance toward immigrants: the case of Japanese anime in Korea

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• 作者：Eiji Yamamura ; Inyong Shin
• 关键词：Anime ; Immigrants ; Workplace ; Neighbor ; Trade ; Externality ; Cool Japan
• 刊名：Review of World Economics
• 出版年：2016
• 出版时间：November 2016
• 年：2016
• 卷：152
• 期：4
• 页码：681-703
• 全文大小：525 KB
• 刊物主题：International Economics; European Integration; Macroeconomics/Monetary Economics; Economic Policy; Financial Economics;
• 出版者：Springer Berlin Heidelberg
• ISSN：1610-2886
• 卷排序：152

文摘

The consumption of imported goods is thought to influence consumers’ views and attitudes toward export countries. It is important to consider this issue, especially when there is political tension and conflict between countries. Because of their historical background, political conflict exists between Korea and Japan. This paper examines the effect of viewing Japanese anime (animation) on the attitudes of Koreans toward Japanese living in Korea. The major findings of the study show that the more frequently adult Koreans view Japanese anime, the more likely they are to accept Japanese as workplace colleagues and neighbors after controlling for endogeneity bias using instrumental variables. The findings of this paper imply that via the consumption of imported cultural goods, people are exposed to positive traits of the trading partner, and thus consumers have a stronger affinity with the export country. From this, we derive the policy implication that promoting the trade of modern cultural goods is effective in increasing mutual understanding between trading partners, thereby reducing political tension between them.