Reconsidering the actual and future use of mobile services

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• 作者：Harry Bouwman ; Christer Carlsson ; Pirkko Walden and Francisco J. Molina-Castillo
• 关键词：Mobile services ; Mobile Internet services ; Mobile telecommunications market ; Service adoption ; Structural equation model
• 刊名：Information Systems and E-Business Management
• 出版年：2009
• 出版时间：June, 2009
• 年：2009
• 卷：7
• 期：3
• 页码：301-317
• 全文大小：349.0 KB

文摘

For a number of years, Finland was considered one of the most successful countries in Europe in terms of the adoption and use of mobile services. In this paper, we focus on trends in service adoption, by discussing the development in the Finnish telecommunication market and trends in actual and future user behaviour with regard to three groups of mobile services. Based on surveys from 2004, 2005 and 2006, in which the same concepts were measured, we test models in which concepts like innovativeness, flexibility, status and entertainment value are related to mobile travel service, traditional entertainment and mobile Internet services. Our analysis shows that we cannot understand the actual and future use unless we take the characteristics and user values of the specific mobile services into account.