The more you ignore me the closer I get: An ERP study of evaluative priming

详细信息    查看全文

• 作者：Henning Gibbons (1)
  Olga Bachmann (2)
  Jutta Stahl (3)
  
• 关键词：Evaluative priming ; Affective priming ; Response priming ; Event ; related potentials ; Lateralized readiness potential ; Counter ; control
• 刊名：Cognitive, Affective, & Behavioral Neuroscience
• 出版年：2014
• 出版时间：December 2014
• 年：2014
• 卷：14
• 期：4
• 页码：1467-1484
• 全文大小：1,685 KB
• 参考文献：1. Anderson, J. R. (1983). A spreading activation theory of memory. / Journal of Verbal Learning and Verbal Behavior, 22, 261-95. CrossRef
  2. Bartholow, B. D., Riordan, M. A., Saults, J. S., & Lust, S. A. (2009). Psychophysiological evidence of response conflict and strategic control of responses in affective priming. / Journal of Experimental Social Psychology, 45, 655-66. CrossRef
  3. Beringer, J. (1996). / Experimental Run Time System (ERTS). Frankfurt, Germany: Berisoft.
  4. Botvinick, M. M., Cohen, J. D., & Carter, C. S. (2004). Conflict monitoring and anterior cingulate cortex: An update. / Trends in Cognitive Sciences, 8, 539-46. CrossRef
  5. Bower, G. H. (1981). Mood and memory. / American Psychologist, 36, 129-48. CrossRef
  6. Brandeis, D., Naylor, H., Halliday, R., Callaway, E., & Yano, L. (1992). Scopolamine effects on visual information processing, attention, and event-related potential map latencies. / Psychophysiology, 29, 315-36. CrossRef
  7. Cavanagh, J. F., Zambrano-Vazquez, L., & Allen, J. J. B. (2012). Theta lingua franca: A common mid-frontal substrate for action monitoring processes. / Psychophysiology, 49, 220-38. CrossRef
  8. Chatrian, G. E., Lettich, E., & Nelson, P. L. (1988). Modified nomenclature for the -0%-electrode system. / Journal of Clinical Neurophysiology, 5, 183-86. CrossRef
  9. Collins, A. M., & Loftus, E. F. (1975). A spreading-activation theory of semantic processing. / Psychological Review, 82, 407-28. CrossRef
  10. Conover, W. J., & Iman, R. L. (1981). Rank transformations as a bridge between parametric and nonparametric statistics. / The American Statistician, 35, 124-29.
  11. Cunningham, W. A., Espinet, S. D., DeYoung, C. G., & Zelazo, P. D. (2005). Attitudes to the right- and left: Frontal ERP asymmetries associated with stimulus valence and processing goals. / NeuroImage, 28, 827-34. CrossRef
  12. Davidson, R. J., & Fox, N. A. (1982). Asymmetrical brain activity discriminates between positive and negative affective stimuli in human infants. / Science, 218, 1235-237. CrossRef
  13. De Houwer, J., Thomas, S., & Baeyens, F. (2001). Associative learning of likes and dislikes: A review of 25 years of research on human evaluative conditioning. / Psychological Bulletin, 127, 853-69. CrossRef
  14. Donchin, E., & Coles, M. G. H. (1988). Is the P300 component a manifestation of context updating? / Behavioral and Brain Sciences, 11, 357-74. CrossRef
  15. Eder, A. B., Leuthold, H., Rothermund, K., & Schweinberger, S. R. (2012). Automatic response activation in sequential affective priming: An ERP study. / Social Cognitive and Affective Neuroscience, 7, 436-45. CrossRef
  16. Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. / Journal of Personality and Social Psychology, 50, 229-38. CrossRef
  17. Fiedler, K. (2003). The hidden vicissitudes of the priming paradigm in evaluative judgment research. In J. Musch & K. C. Klauer (Eds.), / The psychology of evaluation (pp. 109-37). Mahwah, NJ: Lawrence Erlbaum.
  18. Gibbons, H. (2009). Evaluative priming from subliminal emotional words: insights from event-related potentials and
• 作者单位：Henning Gibbons (1)
  Olga Bachmann (2)
  Jutta Stahl (3)
  
  1. Department of Psychology, University of Bonn, Kaiser-Karl-Ring 9, 53111, Bonn, Germany
  2. Courant Research Center “Text Structures- University of G?ttingen, G?ttingen, Germany
  3. Department of Psychology, University of K?ln, K?ln, Germany
  
• ISSN：1531-135X

文摘

We used event-related brain potentials (ERPs) to investigate the various mental processes contributing to evaluative priming—that is, more positive judgments for targets preceded by affectively positive, as opposed to negative, prime stimuli. To ensure ecological validity, we employed a priori meaningful landscape pictures as targets and emotional adjectives as visual primes and presented both primes and targets for relatively long durations (>1?s). Prime-related lateralized readiness potentials (LRPs) revealed response priming as one source of the significant evaluative priming effect. On the other hand, greater right-frontal positive slow wave in the ERP for pictures following negative, as compared with positive, primes indicated altered impression formation, thus supporting automatic spreading activation and/or affect misattribution accounts. Moreover, target LRPs suggested conscious counter-control to reduce the evaluative priming net effect. Finally, when comparing prime ERPs for two groups of participants showing strong versus weak evaluative priming, we found strong evidence for the role of depth of prime processing: In the weak-effect group, prime words evoked an increased visual P1/N1 complex, a larger posterior P2 component, and a greater left-parietal processing negativity presumably reflecting semantic processing. By contrast, a larger medial-frontal P2/N2 complex in the strong-effect group suggested top-down inhibition of the prime’s emotional content. Thus, trying to ignore the primes can actually increase, rather than decrease, the evaluative priming effect.