Developing mobile phone text messages for tobacco risk communication among college students: a mixed methods study
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- 作者：Alexander V. Prokhorov ; Tamara C. Machado ; Karen S. Calabro…
- 关键词：Nicotine and tobacco products ; Qualitative ; Text messages ; Young adults
- 刊名：BMC Public Health
- 出版年：2017
- 出版时间：December 2017
- 年：2017
- 卷：17
- 期：1
- 全文大小：415KB
- 刊物主题：Public Health; Medicine/Public Health, general; Epidemiology; Environmental Health; Biostatistics; Vaccine;
- 出版者：BioMed Central
- ISSN：1471-2458
- 卷排序：17
文摘
BackgroundEngaging young adults for the purpose of communicating health risks associated with nicotine and tobacco use can be challenging since they comprise a population heavily targeted with appealing marketing by the evolving tobacco industry. The Food and Drug Administration seeks novel ways to effectively communicate risks to warn about using these products. This paper describes the first step in developing a text messaging program delivered by smartphones that manipulate three messaging characteristics (i.e., depth, framing, and appeal).