A pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial

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• 作者：Paul Estabrooks ; Wen You ; Valisa Hedrick…
• 关键词：Beverages ; Behavioral research ; Randomized controlled trial ; Rural population ; Reach ; Representativeness
• 刊名：International Journal of Behavioral Nutrition and Physical Activity
• 出版年：2017
• 出版时间：December 2017
• 年：2017
• 卷：14
• 期：1
• 全文大小：613KB
• 刊物类别：Chemistry and Materials Science
• 刊物主题：Clinical Nutrition; Behavioral Sciences; Health Promotion and Disease Prevention;
• 出版者：BioMed Central
• ISSN：1479-5868
• 卷排序：14

文摘

BackgroundA primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost.