Multi-opinion Ring: visualizing and predicting multiple opinion orientations in online social media

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• 作者：Xiaolin Du ; Yunming Ye ; Raymond Y. K. Lau ; Yueping Li…
• 刊名：Multimedia Tools and Applications
• 出版年：2016
• 出版时间：June 2016
• 年：2016
• 卷：75
• 期：12
• 页码：7159-7186
• 全文大小：3,227 KB
• 刊物类别：Computer Science
• 刊物主题：Multimedia Information Systems
  Computer Communication Networks
  Data Structures, Cryptology and Information Theory
  Special Purpose and Application-Based Systems
  
• 出版者：Springer Netherlands
• ISSN：1573-7721
• 卷排序：75

文摘

In the era of the Social Web, actors (e.g. people, organizations, nations, etc) of online social media often voice out their opinions towards a variety of opinion targets. Extracting and visualizing distributions of multiple opinions among actors facilitates individuals or organizations to extract valuable social intelligence from online social media. The main contribution of our research reported in this paper is the development of a novel opinion analysis methodology named Multi-opinion Ring for visualizing and predicting multiple opinion orientations held by different groups of actors in online social media. In particular, the proposed Multi-opinion Ring method combines visualization techniques with machine learning methods to predict the opinion inclinations of actors who are originally neutral to different opinion targets. A series of controlled experiments, user-based evaluations, and case studies show that the proposed Multi-opinion Ring method significantly outperforms classical visualization methods in terms of the cohesiveness of the graphical layout and the informativeness of the visualized contents.KeywordsOpinion analysisOpinion visualizationOpinion predictionMulti-opinion networkSocial media