Multiple removal is a longstanding problem in exploration seismology. Although methods for removing multiples have advanced and have become more effective, the concomitant industry trend toward more complex exploration areas and difficult plays has often outpaced advances in multiple-attenuation technology. The topic of multiples, and developing ever more effective methods for their removal, remains high in terms of industry interest, priority and research investment. The question as to whether today, in 2011, multiples or multiple removal is winning is a way of describing what we are about to discuss. This paper focuses on recent advances, progress and strengths and limitations of current capability and a prioritized list of open issues that need to be addressed.